Basic Attention Token (BAT) is the digital asset of a blockchain-based digital advertising platform. Using the Brave web browser, it offers advertisers targeted, high-engagement ad options, while allowing users to earn revenue from personalized ads without compromising their privacy.
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How Does Basic Attention Token (BAT) Work?
The blockchain-based advertising network that utilizes Basic Attention Token (BAT) consists of three main components: Brave web and mobile browser users, ad publishers, and advertisers. Users browse the web using the fast, Web 3.0-enabled Brave browser, which is built on the open-source Chromium project. Brave provides an ad-free browsing experience that protects users’ privacy in the background. Unlike most popular browsers, Brave includes a built-in ad blocker and security shield. By blocking the majority of ads on search engines, video-sharing sites, social media networks, and other websites, Brave offers users a cleaner, faster, and more secure internet experience.
In exchange for blocking ads, Brave displays targeted advertisements to users who participate in the Brave Rewards program. These users receive sponsored ads tailored to their internet usage habits. They can select the maximum number of ads shown per hour (from 1 to 5). Users wishing to increase their earnings can also opt to receive additional ads on the new tab page, alongside the instant notification ads.
Publishers can participate in the Brave Rewards | Creators program to receive tips from users through their websites, video platforms like YouTube and Twitch, social media accounts such as Reddit and Twitter, or GitHub. After joining the program, they link their relevant social media or content platform accounts to their Brave Rewards | Creators profile, enabling them to accept tips from other users. When Brave users visit a participating site or channel, Brave indicates this in the browser’s address bar. This allows users to support the websites, channels, or social media accounts they visit by making one-time or monthly recurring tip payments. Payments are made using BAT accumulated in users’ Brave Rewards accounts. Users who wish to support publishers further can connect their Uphold online wallet accounts to their Brave browser wallets, transfer BAT to their Brave wallets, and tip using their Brave wallet balance.
The Brave browser provides users with a Monthly Contribution option, allowing automatic regular tip payments to open-source websites, frequently visited sites, and those enrolled in the Brave Rewards program. This way, users can support publishers using the BAT tokens they earn through the Brave Rewards program. Users who prefer not to donate their earned BAT automatically can disable the Monthly Contribution feature or select specific sites and set a total monthly contribution amount.
Advertisers can publish ads on the Brave web browser using the Brave Ads service. Currently, the Brave Ads service accepts advertising campaigns with a minimum budget of $5,000.
How to Store Basic Attention Token (BAT)?
Basic Attention Token (BAT) is a digital asset created on the Ethereum blockchain and can be stored in any wallet that supports ERC-20 Ethereum tokens. Users’ BAT balances earned from viewing ads are kept in their Brave Rewards accounts, which are linked to the browser. To withdraw your accumulated balance, you must have an Uphold online wallet account. After transferring your BAT to your Uphold wallet, you can optionally move it to the built-in Ethereum wallet within the Brave browser.
How to Buy and Sell Basic Attention Token (BAT)?
You can buy and sell Basic Attention Token (BAT) with Tether (USDT) using the BtcTurk | Global website or mobile app. If you’re not yet a member, you can easily register on our website or app and buy Basic Attention Token (BAT) by depositing cryptocurrency.
